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KUCHING, 5 JULY 2019, FRIDAY: Sarawak Energy's commitment to pursuing brand excellence was recognised with a Nation Branding Award 2018-2019 at The BrandLaureate Awards held in Kuala Lumpur on Thursday night.

The award recognises Sarawak’s primary power utility and energy development company’s brand personality and presence and leadership in renewable energy generation, sustainability and its positive brand culture.

Recipients of The BrandLaureate Nation Branding Award of the Year 2018-2019 are noted for their brand leadership and influence of industry trends and standards with their innovative initiatives.

Group Chief Executive Officer Datu Sharbini Suhaili received the award at the prestigious event held in Kuala Lumpur.

Commenting on the achievement, Sharbini said, “Sarawak Energy serves a population of close to 3 million and aims to achieve full or 100% electrification before 2025. Our brand attributes are professional, clean and humble, and we will continue to embody these in our mission to provide reliable, renewable and affordable energy to the people of Sarawak.”

“We are also looking into sharing our renewable energy with our neighbours through the Borneo Grid interconnection, in line with our vision to become a regional powerhouse. This means strengthening our brand position as a key renewable energy developer in this region,” he said.

“As we chart our next wave of growth, we aim to be an admired, trusted and recognisable brand in the community we serve and beyond,” Sharbini added.

Sarawak Energy previously received The BrandLaureate Most Sustainable Brand Award 2015-2016.

The awards are organised and given by The World Brands Foundation.

Sharbini (second right) posing with the members of the Board of Governors of BrandLaureate (from left) Dr Uichol Kim, International Advisor, Dr KK Johan, World President and Honorary Chairman Tan Sri Rainer Althoff.

Sharbini (centre) and wife Datin Norasmah Kassim together with senior management and staff of Sarawak Energy at the event.